Bad Attitudes can lead to Good Innovation – so hire some rebels!

How can you build a team that is innovative, dynamic and capable of finding breakthroughs for tough problems? How can you avoid repeating dreary routines and find sparkling new ideas instead? One way is to make sure that among your solid citizens you have a good sprinkling of rebels.

The bad attitudes that we see manifested in so many ways in our society really have some upsides. Do we benefit from rebellious employees who challenge assumptions and rudely assert a different point of view? Should we seek to employ more people who are unruly and disrespectful?

What we need is not a lack of respect but a lack of deference. In the modern innovative organization, leaders need to earn the respect of their employees because of the values they stand for and not because of their position in the hierarchy. A lack of deference should be encouraged so that anyone can challenge anyone else’s ideas regardless of their status.

Dissatisfaction with the status quo 

“Innovation comes from angry and driven people,” says Tom Peters, business author and speaker. The innovator is not happy with his lot. He is impatient for change. And this can be a problem for successful companies. The natural satisfaction that people derive from success can lead to complacency, which is the enemy of innovation. This is why the innovative leader always engenders a healthy dissatisfaction with the status quo. It is all very well telling shareholders that the company is making steady and satisfactory progress but the internal message needs more of an edge. “We are doing well but there is much more to be done. We cannot afford to rest on our laurels.”

Often the innovator has to be obsessive to the point of apparent irrationality in pursuit of their dream. They appear insubordinate in opposing convention. James Dyson (best known as the inventor of the Dual Cyclone bag-less vacuum cleaner, which works on cyclonic separation), Richard Branson (a British industrialist, best known for his Virgin brand of over 360 companies) and Stelios Haji-Ioannou (a Greek Cypriot entrepreneur best known for setting up EasyJet, a low-cost airline)  were all seen as obstinate, angry rebels before they achieved the success that changed their status to visionaries. You have probably seen it yourself – the programmer with the worst attitude is the one who produces the most brilliant code.

Channeling the energy of mavericks

How can you harness the energy of your mavericks? How can you turn negative energy into positive? The answer is to throw down a challenge. Rebels can be very critical so turn the situation around and ask them how they would do things better. Don’t get into an argument with them. Take their ideas on board. Praise them for good proposals. Encourage them to find new and better ways to do things. Thank them for their criticisms but insist that they make positive suggestions too.

Rebels can achieve amazing things. In 1994 John Patrick and David Grossman were determined to galvanize the lumbering giant IBM into a response to the opportunity of the internet. Initially IBM, with its investment in mainframe computers and corporate systems failed to see that the internet was going to revolutionize their world. In this respect they were in good company – even Microsoft missed the importance of the internet at first. Patrick and Grossman saw that here was a trend that their employers could not afford to miss so they launched a subversive internal campaign. They found a network of enthusiasts and activists. They launched a ‘manifesto’ and circulated it by email. They gave demonstrations of the internet’s capabilities to senior executives. They took risks, broke the rules and exceeded their authority. Eventually their pleas were heard, the super tanker turned and IBM became leaders in e-commerce and web services.

When you interview candidates don’t fall into the trap of liking those that respectfully agree with you. Recruit someone with attitude, someone who is prepared to disagree with you and challenge your views. Give candidates hypothetical problems and see if they come up with inventive ideas or routine answers. Look for people with unusual interests and hobbies. Creative people do creative things in their spare time. Bland people watch TV.


Every revolution starts with a rebel. So if you want innovators in your team, look for people with some particular bad attitudes – the ones with rebellious, contrary and divergent views. These are people who some might label as troublemakers. They are not negative or cynical – on the contrary they are passionate about their ideas. They do not defer to authority, they are dissatisfied with the status quo, they are impatient for change and they are angry about the obstacles put in their way. With a profile like that they should certainly stand out from the crowd!


Surya M Ganduri, PhD. PMP. is the founder and president of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. His company is affiliated with Resource Associates Corporation, a network of 600+ associates that are dedicated to helping organizations and individuals manage strategic change, innovation, cultural transition, and goal achievement. Surya has over 26 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. Contact Surya at For more information, visit or contact eMBC, Inc., directly at (630) 445-1321.

Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.


  1. Interesting take on the definition of “Attitude”. I can relate, because I was often the fly in the ointment. I had to learn to press for change with a positive “attitude.”

  2. Some valid observations. However bad attitudes defined as outside of conventional thinking need to be combined with solid decision making styles and necessary talents for that particular role. Right now working with people who have “bad attitudes” believe why fix a wheel that is not broken and love the status quo.

    Leanne Hoagland-Smith, Chief Results Officer

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