This story as narrated by Zig Ziglar, has so much meaning, to the tune of REALITY, it’s about time a salesman receives his match! And, yes a lot of us humans need to hear this message!
Fully Equipped COW
Once upon a time, not too long ago, a farmer went to an automobile dealership to buy a stripped-down model and ended up with all the “bells and whistles.” The $24,000 car turned into a $32,000 car. He loved all the “extras,” but, frankly, he had exceeded his budget.
A few months later he had a chance to at least partially balance the scale. The salesman who sold him the car showed up at his farm to buy a cow. After carefully looking them over, he made his choice and asked the inevitable question, “How much?”
The farmer pleasantly replied that the price was $899. The salesman was pleased and said he would take the cow. The farmer went into his shed, figured the details, came back out and presented the salesman with the bill totaling $1975.32. Needless to say, the salesman responded with some feeling, “But, I thought you told me the price was $899.00!”
The farmer assured him that was the price of the standard cow, but that this one came equipped with a two-tone genuine leather cowhide cover for an additional $139. There was an extra stomach built in to increase capacity and performance which was $110. The attached fly swatter was $79, and at $29 each the four milk dispensers came to an extra $116. The colorful dual horns at $39 each came to $78, and the automatic fertilizer plant, guaranteed for life, was another $269, for a total of $930. The tax was $146.32, so the total bill was $1975.32.
I am certain many of you, as you read the story, feel a degree of empathy with the farmer. Maybe the smile you get from this story and share with others may also throw light on the intricacies (or rather gimmicks played by businesses – psychology of pricing) of pricing their products or service in this global marketplace.
Go ahead – have a good laugh.