3 Reasons Why Businesses Fail

The difference between being an S (Self Employed) versus being a B (Business Owner) on the same quadrant is that the B can leave the business and it will still run without him. People who are in the S quadrant cannot do so without ruining their business. The S people are the people who run the business. Without them, their business fails.

Most people who are super super S are the smartest folks in their business. But it also means the business runs them, they can’t take a day off, they’re NEEDED desperately to run the business or it all collapses.

Here’s where things are different in the B side of the quadrant. The B (Business Owner) should not be the smartest guy in his business. His goal is to work with smarter people and run the business on systems. This means he’s not chained to his business. He can leave for a while and the business still runs as efficiently as ever.

The top 3 reasons are simply about failure to sell.
If you cannot sell, your business is doomed.

#1: Selling yourself.
The first thing you sell is yourself. That means how you look, what you wear, how you speak. It’s the visual appearance that helps you sell yourself to your potential customer. It’s called respect for yourself and the people you meet. At least look presentable and neat if you can’t be fashionable. Nobody really wants to look at your torn jeans and scruffy I-fell-outta-bed hair.

#2: Selling the relationship.
The next thing you need to sell is the relationship. You need to know what the relationship is between you and the prospect. If you don’t know what it is, then how are you to sell what they need? What is the connection between you and the other person? What are you tryng to do? Get this right first.

#3: Selling the product.
Only if you have managed to convince others of YOU and the relationship, can you sell your product. First step is that you have to believe in your product. If you don’t, you ain’t gonna sell anything. If you don’t have enthusiasm for the product, how about faking the enthusiasm? Fake it till you make it.

Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.
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