Building a Strong Business Relationship

When it comes to business and sales, building a strong relationship is critical. The stronger your relationship is with your customer, the more likely they will be to refer you business.

Make an everyday attempt to build on the relationships you have with your customer. Don’t just say hi as they walk in and goodbye as they leave.

The last thing you want to do is make your customers feel like a statistic. Let them know that their business with you is appreciated. Talk to them, strike up a non-business conversation with them. It could involve just about anything such as the weather, sports, a movie, pets, etc.


Non-business conversation puts your customers at ease and gets them talking. The more they talk to you, the more they will open up to you, thus opening the door for more sales opportunities.

Or, you can keep it simple. For starters, get to know you customers by name, than address them by name. Say things such as, “How’s it going today?” or “How was your weekend?” or “Is there anything I can help you with today?” Make your presence known and felt.

Your customers want to be appreciated, so take a few minutes of your time to show them that you care about them.

Another way to strengthen your relationship with your customer is to keep a Rolodex handy with a list of all of your customers’ birthdays, anniversaries, and special events. Keep your eyes and ears open for when customers talk about upcoming events in their lives such as children’s birthdays and graduations.

When the appropriate date approaches, send your customer a card, whether it is a holiday card, a birthday card, a graduation card, or a congratulatory card. Just send it.

Your customers will appreciate the fact that you remembered them on their special day. This will only strengthen the relationship you already have with them.

There are many reasons to build a strong relationship with your customer, but two of the reasons remain to be key.

One main reason is that customers value and appreciate good customer service. They want the peace of mind of knowing that if something ever happened with their product or service, that they would have you to turn to as their go-to person.

This is extremely important because your customer will have this in mind when your competition moves in to take them away.

And believe me, your competition will try to take them away. As long as you provide excellent customer service, your customer will stick with you.

There is no substitute for excellent customer service. Customer service is the most important thing to a customer, even more important than fees.

The second reason building relationships is so important is because of the referral process.

Customers that are treated with respect and provided excellent customer service will most assuredly refer their family and friends to you. Why wouldn’t they?

Your most important asset is your customer, so build and strengthen the foundations you have with each of them. By building strong relationships, you will be building your sales. Good luck.



Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.
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