Building Strong Business Relationships
When it comes to business and sales, building a strong relationship is critical. The stronger your relationship is with your customer, the more likely they will refer your business to others.
Make an everyday attempt to build on the relationships you have with your customer. Don’t just say hi as they walk in and goodbye as they leave.
The last thing you want to do is make your customers feel like a statistic. Let them know that their business with you is appreciated. Talk to them, strike up a non-business conversation with them. It could involve just about anything such as the weather, sports, a movie, pets, etc.
Non-business conversation puts your customers at ease and gets them talking. The more they talk to you, the more they will open up to you, thus opening the door for more business opportunities.
Your customers want to be appreciated, so take a few minutes of your time to show them that you care about them.
Your customers will appreciate the fact that you remembered them on special occasions. This will only strengthen the relationship you already have with them.
There are many reasons to build a strong relationship with your customer, but two of the reasons remain to be key.
One main reason is that customers value and appreciate good customer service. They want the peace of mind of knowing that if something ever happened with their product or service, that they would have you to turn to as their go-to person.
This is extremely important because your customer will have this in mind when your competition moves in to take them away.
And believe me, your competition will try to take them away. As long as you provide excellent customer service, your customer will stick with you.
There is no substitute for excellent customer service. Customer service is the most important thing to a customer, even more important than fees.
The second reason building relationships is so important is because of the referral process.
Customers that are treated with respect and provided excellent customer service will most assuredly refer their family and friends to you. Why wouldn’t they?
Your most important asset is your customer, so build and strengthen the foundations you have with each of them. By building strong relationships, you will be building your business. Good luck.