Fear or Hope?

What do you sell? I mean, what do you really sell? Do you sell stuff? Things? Products? Gizmos? Do you talk a lot about the little details of your stuff?
People don’t buy the details about our stuff. In fact people aren’t really buying our stuff, when they buy our stuff.

People buy hope.


Hope that you can make their business or their life better.

Hope that you can solve a problem.


Hope that you can get rid their pain.


Hope and fear are a big part of selling.


People will buy hope from you if you wrap it up in the right package.

Fear is also a necessary part of selling.

Without fear, there is no need for hope.

Fear is what people hope you will rescue them from.

Fear and hope go together.

To sell hope people need to have their fears uncovered, disturbed, and activated.

Selling is all about fear and hope.

Everything else is just details. And be sure you’re not solving those problems for your PROSPECTS! Solve problems for your CLIENTS! (for a small fee, of course … )

(Adapted from Shamus Brown & RAC)
Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace.

Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment.

Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.

2 comments

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