If you’re a business leader, executive, entrepreneur or other high level management professional, you will come to realize that your success in business depends not on how good you are at doing what you do. You will succeed based on how good you are at marketing and selling what you do.
You may have come to realize that “He, who sells the most, wins.” You may also have seen this all along or someone just brought this to your attention that your competitor is winning sales even though their services are not as good as yours.
Even if you are not a salesperson and selling is not part of your business but, as an accomplished business executive, your success rests upon how well you express yourself, your expertise and your services.
As the famous adage goes: it is not the same as selling autos or cooking utensils. So, you may not want to practice the same principles but, you should consider taking your sales process slightly different approach. If you have been a management professional for any number of years, you must have already familiar with some selling skills that come naturally and intuitively just for being in the business.
Then when it comes to selling your services, you will not break much ground if you do not put into practice the same processes that you learned in selling yourself.
There are very few accomplished business leaders that have demonstrated a flair for marketing and selling themselves and their services. It is such a key success factor in one’s business yet, many business professionals are either still not comfortable or continue to wrestle with mastering a sales process that works wonders for them.
You don’t have to emulate a professional salesperson who can effortlessly sell snow to an Eskimo or worry about not being an extrovert who can dazzle everyone around. Just be yourself and implement a sales process that you can be comfortable with. No matter what your personality is, or what business you are in you should be able to make use of your natural talents to communicate your purpose and values to connect with your peers and prospects.
And, you do need to have a plan and an effective process that sells your personality and your business services or products.
Surya M Ganduri, PhD. PMP. is the founder and president of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. His company is dedicated to helping organizations and individuals manage strategic change, innovation, cultural transition, and goal achievement. Surya has over 26 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. Contact Surya ats6ganduri@eMBCinc.com. For more information, visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.
Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.