It May NOT Be Important What You Say But It Is Critical What You Listen

Fontaine‘s Fables have lived on for so many years because we remember the moral or lesson due to the story. I am sure you are familiar with some of Jean De La Fontaine‘s Fables that I posted on my Facebook wall pagesome time ago.

When presenting we are taught to create and craft a story to help anchor our message in the audience’s mind. But there is another important aspect to storytellingthat we often don’t think about as leaders but it is a vital one.

Leaders spend so much time telling stories that they forget to listen for stories. How well people embrace your corporate values, directions and goals can be heard in the stories that people tell.

Each week encourage people to share with you a story that will give you better insight. Do this by asking a thought-provoking question such as, “Share with me a customer story you experienced that demonstrates phenomenal customer service.”

In everything there is duality, so ask for a story on the opposite side as well – “Share with me a story that shows customer service that frustrated our customer.”

Listen and don’t interrupt the person. You are not trying to edit their story but instead to let it unfold. Think of interrupting as having about the same effect as someone stopping you kissing to coach you on how to kiss. This is the time to just experience the kiss of the story.

Try to see some parallels in the stories you hear. Are there disconnects with what the company says versus what the customer experiences? How about the employees? Do they experience from management the same high level of service that you expect them to provide to your customers?

Think about how these stories can be creatively used – to give live “testimonials”, to highlight employees, to launch new directives.

Your company is a wealth of stories; the question is are you maximizing the riches of them?

Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.
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