Leaders Who Inspire Start with “Why”


How does a leader become truly inspirational?

If the leader cannot clearly articulate WHY they exist in terms beyond its products or services, then how does (s)he expect the team members to know WHY to come to work?

Certainly we are all motivated to come to work to get paid and other incentives. But pay doesn’t motivate us to give our all, to become better than we were last month, to commit to goals or to engage our hearts and minds to our full potential.

Pay doesn’t buy enthusiasm. And that’s what is needed if you want people to act for the good of the business, for the good of all who work there, for the benefit to customers.

Leaders who clearly communicate a higher purpose inspire others work with engagement and commitment. It unleashes people’s potential for doing good work.

The trouble is many leaders do not communicating clearly about why they come to work every day. I am talking about a higher “why” than the obvious ones. I am talking about expressing your true purpose, your passion, your real reasons for getting out of bed in the morning.

Often it’s a cause or purpose greater than oneself. What is that for you? What is that for your company? Not only are some leaders not clear about what that why is, they often put it into the background, where it gets fuzzy and loses energy.

Maybe it’s because values and purpose get expressed as nouns… as in:

·                     Integrity

·                     Innovative

·                     Creative

·                     Thought leadership

But nouns don’t inspire action. You are not communicating clearly when you ask your people to be more innovative or to be creative, or to have integrity. These words may have lost their meaning and become fuzzy from overuse.

However, when a leader asks people to always do the right thing, or to look at problems from other angles, or to question their assumptions… now leadership communications become actionable. It takes transforming nouns into verbs, and connecting with why your work is important.

Some of the work I do with my clients involves clarifying the why of their careers and their organizations. The second part of that is in finding a way executives can express their why in a way that makes sense to others. Those who improve their communications by starting with why find greater results in terms of influencing others.

“People don’t buy what you do, they buy why you do it.”

What do you think about this? Are you communicating to your people, using actionable verbs, what you truly believe in, why your company exists? What is your higher purpose for your business? Leave me a comment, I am curious.

Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit www.eMBCinc.com or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace.

Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment.

Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.

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