Listening with more than 2 ears

The Greek philosopher Epictetus [55 – 135 AD] said “We have two ears and one mouth so that we can listen twice as much as we speak.”

In this Internet era of 21st century, the sentiment still holds true.

In business communications, we need to listen to hear if our customers or our market is speaking to us.
Many businesses are oblivious to this. Listening is (or should be) the first part of your marketing or sales cycle.

When it comes to online interactions for businesses, we have more than two ears – search engines and other tools can help you listen more effectively for markets or potential customers.

Dr Surya M Ganduri, PhD. PMP. is the Founder & President of eMBC, Inc., an international firm specializing in strategic and executive leadership development processes that Help People Succeed in an Evolving World. Dr Surya has over 28 years of business experience in management consulting, leadership development, executive coaching, process improvements, organizational development and youth leadership. For more information visit or contact eMBC, Inc., directly at (630) 445-1321.

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.


  1. Hi Surya,

    Hope your business is very successful!!

    Best Regards,
    Don Dunbar

  2. Your observations are so true, Nicole.
    Some of the key obstacles to effective listening are: #1 Confirmation Bias, the tendency to pick out aspects of conversations that support our own beliefs and values, #2 Vividness Bias, exposure to and influence from vivid, graphic or dramatic presentation of events/information.
    To become an effective listener, one needs to change their attitude and habits.
    Attitude change comes through preparation
    Habits are developed through goal setting and practice.

  3. Hi Surya, Great post on a crucial lesson in business. I have found that some of the most successful business people have an extraordinary passion for their product or service. They have a fabulous story to tell. The problem is when they begin to enjoy hearing their own story more than they do listening to what others have to share.

    There are so many venues to tell our stories online, it’s easy to forget to listen to what’s happening in the marketplace. As you say, it takes more listening than speaking to discover new markets and potential customers.

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