The Greek philosopher Epictetus [55 – 135 AD] said “We have two ears and one mouth so that we can listen twice as much as we speak.”
In this Internet era of 21st century, the sentiment still holds true.
In business communications, we need to listen to hear if our customers or our market is speaking to us.
Many businesses are oblivious to this. Listening is (or should be) the first part of your marketing or sales cycle.
When it comes to online interactions for businesses, we have more than two ears – search engines and other tools can help you listen more effectively for markets or potential customers.