Last week, I started writing about using quantum physics and business research to explore the correlation between the science of consciousness and patterns in the business world, to develop theories about the effects of Universal consciousness. In that article, we explored how our experiences are formed based on what we believe about the world.
In most businesses these days, the leaders are trying to make significant improvements in order to move to the next level of success. Most leaders believe the way to accomplish this is by changing the business at the level of action, or form. What that means is that the business leaders engage in process improvement, cost cutting and pricing optimization; to name just a few examples. Or they try to get employees more motivated so they’ll work harder. They are trying to drive success through action.
What is wrong with that, you might ask? Depends on one’s perspective; it might work in some cases. But, I believe that a successful turnaround will never result from action alone. As I have discovered through science, changing the success of a business, or any organization, must start with changing the consciousness of the people in the organization. Let’s look at the science behind one of these elements of consciousness: beliefs.
First, let’s consider the nature of matter. As I learned physics thru my graduate studies, I have found that Einstein’s special theory of relativity, E=MC², is key. Like many of you, I have known of this equation for years, but I never fully considered its profound implications. Literally it means that all matter is a form of energy, not a substance. The fact that matter is fundamentally energy means that objects are not static, but rather are dynamic and changeable. Furthermore, experimentation at the sub-atomic level has revealed that human beliefs influence how matter manifests. See my earlier article on the physics of belief for a detailed description of the classic Double Slit experiment and its implications.
We conventionally believe that the physical world operates objectively and is not influenced by us unless we take some physical action. We think our beliefs are formed based on how we experience the world. This scientific research tells us quite the opposite: our experience is formed based on what we believe about the world. We can use this knowledge to increase the likelihood that matter, and therefore events (which are interactions of matter) will unfold more frequently in the form that we prefer. That was what we discussed last week and now let’s see what it means in terms of practical implications.
The implications of the science are that trying to change business outcomes by changing physical action will never get us the results we desire. No matter how good we get at optimizing processes, motivating employees or pricing our products, these things will never be sufficient to achieve the outcome we desire. We must first shape the beliefs, or consciousness, of our business. It’s only when your business has a winning consciousness that events will unfold in the form of success.
So, if your business doesn’t have a recent history of success, how do you get people to believe it is successful? An obvious answer is to show that success of the business is imminent. Research shows that a message about a positive future will become strong belief when it contains certain elements.
First, the message must capture peoples’ attention and evoke their intentions. People are inundated with data and input of all kinds, so it takes something special to get their attention. Blanketing people with more information, statistics and facts will not get their attention and influence their beliefs. Their emotions must be stimulated. In an earlier article, I discussed about a research showing that intentions do not always lead to behavior change in obtaining the desired results. This gap between what people intend to do and their behavior has been called the “intention-behavior gap” – where it was identified that emotion is the missing link in modifying behavior.
Secondly, those emotions have to be positive. Negative emotions, such as those rooted in fear, will just cause association with other negative thoughts and will never lead to positive beliefs about business success. Emotions are most easily evoked through images conjured up through vivid story telling. People think in terms of stories filled with images and feelings, so that’s the best way to influence the mind. Also, everyone has some degree of ‘show me’ in them, so they need some supporting evidence for the story through a real-life example that is credible.
Finally, people will only feel compelled to buy into a story when they see that it includes them, so they need to be shown how they are part of it.
Business research proves the power of organizational consciousness. We all accept the fact that a strong business culture is a pre-requisite for success. What we don’t understand is that there are elements of culture that influence matter itself, without the intermediary of action. When a business has a winning culture, customers are naturally drawn to it, employees will increasingly make the right decisions, and proper solutions arise when needed.
Businesses that lack strong beliefs in success are energetically dead and will simply not make it in the long run. You will never be able to shift a business into success through action alone. We must first shape the beliefs, or consciousness, of our business. Positive beliefs coupled with strong emotions then stimulate the positive behavior change leading to sustainable business success practices. Business research confirms this and science provides the foundation.