When a salesperson is not closing sales, the excuses start coming out. There are all kinds of them.
- My prospects are all broke.
- The economy’s tough.
- People don’t want our stuff.
- No one wants to work during the holidays.
You create your own reality.
If you think things are bad, or are going to be bad, then they will be. You’ll hold back and not give it your all subconsciously if you think this way. How will a bad “economy” really affect you anyway? Have you ever seen an “economy?” Ever touched one? Smelled one? The “economy” is just an idea. It’s a not a real thing.
What matters is what’s going on with each and every single individual prospect that you are selling to or can sell to. That’s what matters. So if you want to sell more, right now, then start focusing on what matters.
Go out and find people who have problems … or pain … or needs. There are always plenty of those! Maybe it’s more difficult now, but then again maybe it’s not. Determining a need gets REALLY easy during times like these. Overcoming fears to satisfy those needs can become more of a challenge.
There’s always an excuse available.
Stop making excuses.
Go find a pain and create a sale.