Storytelling to Unleashing Your Inner Thought Leader

Storytelling to Unleashing Your Inner Thought Leader

I talk with working people, students and job-seekers everyday, so I hear a mind-boggling number of stories. None of them are boring.

Since we have a Round Table discussion coming up on Saturday (March 15th) at 8PM Chicago Time on the Village of Abundance Radio Network; and the topic is ‘Storytelling in Business perspective’, I thought it is appropriate to set the stage in this article as a backdrop to show the context of the discussion.

Sometimes business people start to tell boring stories, by mistake. They think that since they are talking about professional topics, they should use corporate zombie-speak language to describe the action. They’ll say “Well, I was instrumental on a cross-functional team that developed a pan-divisional protocol for compliance.” Most of us can listen to that for about thirty seconds before we want to kill ourselves.

The fix is easy.

You just have to nudge the storyteller out of Clone Trooper dialect and get him or her to give you the human version. Suddenly the story comes to life. Now the account is gripping – even mythical. So what, it was a business story? It’s an adventure story now. The odds were steep. Things looked dark. Somebody on the team – maybe the team leader – was crazy and out of his depth. When the human side comes out, the story becomes visceral, even to an audience hearing it for the first time.

After 25 plus years listening to people talk about their work, I see the thought leader and sage in everyone I meet. Every sweet-faced new graduate has incredible stories and wisdom to share. Grizzled veterans like me have stories. We all carry around funny, sad, entangled, colorful histories and an astounding amount of learning that we can share. We don’t tell one another at work very often, “Gee, you are really an expert in this topic, and I am learning so much from you,” but it’s true. We are surrounded on all sides by experts, and we are all experts ourselves.

I was a corporate and startup business leader forever.

I started writing and consulting when the company I worked for was sold. I loved being a business manager and leader, but I desperately needed to process what I had experienced and learned working in organizations. I did that by writing and speaking about employment and the workplace.

Like many pundit-type people, I started speaking through the keyhole called “How To.” I gave a lot of talks to job-seekers, career services folks and HR leaders. I wrote about how to get a job, how to brand yourself, how to start an HR department from scratch and how to navigate at the top of an organization, the place where vision and strategy meet.

Stories Connect

The next part was unexpected.

The methodology didn’t stay neatly on the page. The how-to keyhole led directly into a more colorful, compelling and world-expanding view of work and career education than I had known I was gestating in all those columns, E-Books and webinars. That worldview is called Human Workplace.

It’s a simple idea, just the notion that when we bring ourselves to work all the way and make work as lively, fun and human as any other endeavor, everyone benefits. We believe that work should be as human a place as any other spot where humans congregate, from the corner barbershop to the farmer’s market. We talk about and teach that culture is king, that more trust, less fear, and a human voice in everything make a workplace human; and that chipping away at the Godzilla structure of rules is as critical as customer service or product development. It’s that edifice of rules and red tape, after all, that keeps people disconnected from their power source, disaffected, and out of their bodies and right brains at work.

Once that reality hit me – that it’s the Godzilla structure of linear thinking, data worship, rules, hierarchy, fear and workplace ritual we should be dismantling, if we want people to bring their best to work – then my philosophical-editorial path was clear. My job description became simple then; it was to write, speak and teach Leadership ideas and methodology all the time, not overlooking the whimsy, color and operatic flourish the reintegration of humanity and the workplace deserve.

While I was business manager, I assumed that any expertise I could claim came from my knowledge of business management. That turned out to be totally wrong. It was the sedimentary build-up of understanding how people are at work, how they ‘gel’ together or don’t, the role of energy and the power of a human voice and perspective in business processes that informed my worldview the most.

There is an excellent chance it is the same for you. You might think your subject matter expertise in Quality Control is the source of and bedrock for your credibility. I doubt that’s true, QC expert though you may be. What you have learned and can teach others goes far beyond the how-to realm, your function, or anything as mundane as Best Practices.

Storytelling Leadership

Everyone has a story.

Everyone has wisdom to share. Our workmates have incredible stories and learning that cannot be conveyed adequately through the channels that our particle-focused, wave-blind workplaces offer. We need to connect at work on a different level, with our colleagues, our customers, our vendors and our partners, and what better way to get there than to help people find their voices?

We all benefit when we come to work as ourselves, whole and complex, quirky and awesome. There is no better way to build trust, community, innovation and all the good things we want at work than to help people find their authentic voices and use them. You could start a lunchtime writer’s workshop at your job, for instance. Wouldn’t that be fun? Would it help all of you who participate to unleash your inner thought leader, if you did that?

And since you have read this far, what is stopping you from finding your voice and opening a channel for your inner thought leader, right now? It’s easy to get started. You don’t have to launch a blog or speak to the Chamber of Commerce. You only need to get enough altitude on your job and your life to think about what’s important to you, and what you’d like to share. There are people in your own organization or neighborhood and people all over the world who crave the community of shared ideas, whether that is manifested in face-to-face events, online community or in some other way.

You have a point of view that no one else has, informed by events and dramas no one else will ever experience. You are a thought leader right now. You could share some of what you know with a larger audience, and if you are already a content superstar, you could share what you know about reaching that pinnacle.

You don’t need anyone’s permission to tell your story and sing your song. (Unless your company has a social media policy. Check that out. I hate those policies but I like you very much, and don’t want to see anything horrible happen when your blog or your podcast series hits the big time.)

You could start with a journal. Start writing your thoughts on paper, or sharing them with a friend who will pay attention. Record a podcast on your phone. Talk about what you care about. If you don’t like to write, grow your thought leadership flame by curating other people’s content on

I hereby challenge you to unleash your inner thought leader, the person inside you who has a lifetime’s worth of good ideas, observations and collected wisdom to share. We want to hear what your inner thought leader wants to tell us!

The more you share your stories (your big life story and the million little stories inside it) the more your flame will grow. The more you teach what you know, the stronger your thought leadership voice will become.

Exercising your creative side is not just a right we all share. It is a service to the community of people living alongside us and to future people who will come along after we are gone. Don’t you deserve to tell your story – and don’t the rest of us deserve to hear it?

Service is an expression of leadership that contributes to the well being of others. Be a ‘go-giver’ not a ‘go-getter’, focus on giving rather than receiving.

You should build a fortress around your business; not a wall that protects it. it’s a strategy that competitors will not be able to steal.

First, consider what a fortress is not. A fortress is not a wall that surrounds your business. It is not the Great Wall of China or Hadrian’s Wall, a swath of stone piled high to keep out the competition. Such defenses are flawed because, once breached, they become ineffective.

A better option was introduced by Hadrian’s successor, Constantine I, who realized that rather than defend the entire frontier, it is better to establish a few strong points, a few fortresses, so that if the enemy enters, you have soldiers and ammunition to force them out.


What are your fortresses?


About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.
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