Unique Value Proposition
August 09, 2014 – Radio Talk
Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.
The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:
- Potential buyers have a need to what you are selling. It has to resonate with them.
- Potential buyers have to see why you stand out from the other available options. You have to differentiate.
- Potential buyers have to believe that you can deliver on your promises. You have to substantiate.
It’s all about perception.
You need to find out which of your benefits are perceived to be most important to your prospects.Listen On or After August 09, 2014 (@8PM Chicago Time)