20140809 Unique Value Proposition – Quantum Physics of Beliefs

Unique Value Proposition

August 09, 2014 – Radio Talk

Your business has a value proposition. There is something that you do that your client’s perceive as valuable enough to choose you over all of your competitors. There’s a reason your client’s buy what you sell and there is a reason they buy from you.

The reasons why people buy typically fall into three major buckets that, in sum, form the three rules of winning value propositions:

  1. Potential buyers have a need to what you are selling. It has to resonate with them.
  2. Potential buyers have to see why you stand out from the other available options. You have to differentiate.
  3. Potential buyers have to believe that you can deliver on your promises. You have to substantiate.

It’s all about perception. 

You need to find out which of your benefits are perceived to be most important to your prospects.

Listen On or After August 09, 2014 (@8PM Chicago Time)

About Dr. Surya

Using Quantum Physics and business research, Dr. Surya explores the correlation between the science of consciousness and patterns in the business world, to suggest innovative ways of using this wisdom to lead and succeed in a business environment that is constantly evolving at a rapid pace. Self-awareness is the awareness of the self as separate from the thoughts that are occurring at any point in time. Without self-awareness the self perceives and believes the thoughts that are occurring to be who the self is. Self-awareness gives one the option or choice to choose thoughts being thought rather than simply thinking the thoughts that are stimulated from the accumulative events leading up to the circumstances of the moment. Along with his work as an Author, Writer, Blogger and popular Internet Radio Talk Show Host, Dr. Surya is in-demand as a public speaker. Clients include small to large corporations and individuals.
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